I’ve spent most of my life figuring out how things work—businesses, systems, teams, technology, and occasionally people. These days I build businesses, connect people, serve my community, throw plastic circles at metal baskets, and try to leave things a little better than I found them.
Basically: I like useful things,
good people, big ideas,
and well-timed memes.

Not necessarily things you can hold. I build businesses, systems, processes, relationships, communities, and the occasional overengineered spreadsheet.
For more than 25 years, the common thread in my career has been taking something complicated and making it work better. Sometimes that meant software. Sometimes teams. Sometimes customer experiences. Today, it often means helping a small-business owner turn a pile of ideas, problems, and “we’ve always done it this way” into something clear, intentional, and sustainable.
But work is only part of the story.
I care a lot about people. I believe relationships matter, communities are worth investing in, kindness and competence can coexist, and success means a whole lot less if you aren't helping somebody else along the way.
And while I take the things that matter seriously, I try very hard not to take myself too seriously.

Relationships come before org charts, transactions, processes, and most other things we've invented to make life unnecessarily complicated.
A business. A website. A system. A process. A community project. If everything is finished, I'll probably invent something else.
I love learning how things work, asking too many questions, following rabbit holes, and discovering a better way to do something.
I believe you have to show up. Make introductions. Volunteer. Support local businesses. Help someone without calculating the ROI.
A good meme won't solve your operational problems. But I'm certainly willing to test the hypothesis.
Systems should make people's lives better. If the system becomes more important than the humans using it, we've built the wrong thing.
I'm a husband, dad, grandpa, friend, and devoted dog person.
Family keeps me grounded. They're the people I celebrate with, decompress with, travel with, laugh with, and occasionally subject to whatever new obsession I've acquired this month.
They're also a pretty good reminder that whatever I'm building, accomplishing, or stressing about today isn't the whole story.
My favorite job titles don't come with LinkedIn endorsements.








Give me some free time and there's a decent chance you'll find me on a disc golf course, walking a dog, listening to an audiobook, working on a completely unnecessary project, traveling somewhere, or researching a topic far beyond the amount of knowledge any normal person actually needs.
I like learning things. I like making things. I like experiences more than stuff. And I'm always up for coffee, a good conversation, or a round of disc golf.
Book recommendations
Disc golf invitations
Quality memes
Customer support,
onboarding,
technology
Software, UX,
product delivery,
teams
Strategy, operations,
people, culture
PLS Balance
My Books
PLS Build My Business
+ community work +
whatever's next
My job titles have changed a lot. The work underneath them really hasn't.
Listen. Understand the problem. Connect the dots. Make things clear. Build something useful.
Help good people succeed.
Better
businesses.
Better
systems.
Better communities.
Better opportunities.
Be good.
Do good.
Build something
that matters.
